Footwear Seller Makes $1M in 2 days on SHEIN Marketplace

SHEIN is not just a shopping app; it's a global phenomenon. With over 200 million downloads in 2022, SHEIN was the most downloaded app in the world. And with millions of loyal customers, SHEIN is the ultimate destination for trendy and affordable products.

But SHEIN is also a great partner for brands who want to grow their business. By joining SHEIN, sellers can tap into its massive consumer base, high traffic, advanced commerce features, and comprehensive support.

This footwear seller is a perfect example of how SHEIN can help brands succeed. The brand joined SHEIN in early November 2022 and quickly launched more than 2,000 products on the marketplace platform. By following a simple but effective strategy, they made over $1M in just two days during Black Friday and Cyber Monday.

How did they do it? Their secret was following a three-pronged strategy to achieve early success on SHEIN

1. Stand Out from the Crowd: The seller made sure their products looked appealing to SHEIN's core customers with customized listings, photos, and descriptions. They also improved their products based on customer feedback and reviews.

2. Offer Exclusive Deals: The seller offered exclusive pricing for their products on SHEIN, while taking advantage of SHEIN's commission-free offer for the first three months.

3. Build Social Buzz: The footwear brand used social media platforms like Instagram, Facebook, and TikTok to drive awareness to their products on SHEIN. A diverse group of influencers were also incentivized to promote their brand and products.

SHEIN provided the footwear seller with a platform to sell their products, as well as robust support and resources to help them grow their business, including:

SHEIN Seller Hub Tools: Access to advanced features that helped the seller optimize their product listings, manage their inventory, track their sales performance, and more.
SHEIN Fulfillment Services (SFS): SHEIN handled all their operations on demand including picking, packing, and shipping orders. This way, the seller could focus on their core strengths of designing and marketing their products.
Marketing Programs: Access to seasonal campaigns in various product categories that attracted high traffic and exposure on shein.com.
Seller Success Team: A dedicated team that ensured the shoe brand was able to use the platform effectively, participate in marketing promotions, and offer best practice selling tips.

Individual seller revenue performance may vary and is not necessarily representative of the average seller's performance or SHEIN's overall performance.

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